What is SEO ?

SEO

SEO is an acronym for “search engine optimization. It covers how you use keywords, your content, your adwords campaigns and Social Media integration.
Should I pay for Search Engine Optimization ?
Every website MeanWeb builds is submitted to the top search engines. However, simply submitting does not mean that your site will rank at the top of a search engine when a user searches for content related to your site. A lot of work and research goes into getting your website ranking highly.  We are experienced and have proven success in Search Engine Optimization, so talk to us about what you need to do to manage your FREE marketing on the web. We also recommend independent SEO & Marketing Partners.

Why would I use it ? 
  • If you want to increase traffic to your site you will need to understand the importance of how SEO works. 
  • If you want your online venture to be successful, you need an effective technical and marketing plan which, should include SEO. 
  • For companies looking to conduct business online and establish an online presence, search engine optimization is paramount.  
  • SEO is the perfect way to drive qualified customers directly to a website via search engines and directories.  
  • For smaller businesses with limited marketing budgets, SEO is a cost-effective alternative to high-priced offline advertising like getting posters and flyers printed up. 
  • Larger companies already recognise that  SEO is becoming increasingly important as customers use search engines to shop online, or to look for information about  products and services or companies. The web is the window for people to browse, search and do price comparison or other research before buying.
With Google AdWords you can reach people when they are actively looking for your products and services. That means you receive targeted visitors and customers. Cost-per-click pricing means you only pay when people click on your ad and it is easy to control costs. http://www.google.ie/ads/

What does SEO or SEM cost ?
Time, just time, so you can use your own time or pay independent experienced qualified people who can use your CMS to do your SEO for you. These people can get to your Target Market and show you measurable results. The good news is that you can now advertise effectively to your own chosen Target Market and measure the return on your investment. What a great leap forward for all businesses, big or small. 
409