100 SEO Tips from our team and others. Send us in more to make it 100 useful tips for everybody.
01. It is all about content so write useful relevant content
02. Make your site easy for spiders to read
03. Avoid Flash if you want spider s to read your site and want it to appear on Apple products
04. Make your page title relate to your page content for all pages
05. Make the page titles different for each & every page as well as being relevant
06. Bookmark your site on Del.icio.us and add a
Del.icio.us button to your homepage to allow people to mark it.
07. Create a
Technorati account.
08. Submit your site to free, search engine friendly directories.
09. Syndicate your site’s content by using an RSS feeds.
10. Submit your RSS feeds to aggregator sites like
Squidoo
11. Write an article related to your site and submit it to article sites.
12. Sign up to
StumbleUpon and get your friends to Stumble your site.
13. Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
14. Set up a 301 redirect to take traffic from your non-www address to your www address.
15. Add a link to your site in the signature of any forums you post on.
16. Tell your friends about your site. It is free advertising.
17. Spool cheek your stie. Nothing appears more amateur than a site with typos or spelling mistakes.
18. Test your site and make sure it appears correctly in all major browsers, IE 7 & 8,Firefox,Chrome, Safari etc.
19. Buy enough hosting. No one likes a slow site. Get a good price, but get a good service
20. Don’t worry about PageRank
21. Offer something for free. Free is good. People tell their friends about free stuff.
22. Tell your neighbours, you never know what contacts they might have.
23. Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all compliment email, phone and a real address.
24. Advertise your site on
Craigslist. It’s free, relevant and localised.
25. Do NOT use frames.
26. Submit your site to
DMOZ.org. It takes time to get listed, but it’s worth it.
27. Create an XML sitemap of your site and submit it to
Google.
28. Get custom t-shirts made with your website url on it, and wear them.
29. Comment on flicker photo share site
30. On your Contact Page ask people if they would like to receive your newsletter.
31. Send out a newsletter to those who sign up !
32. Go to a free seminar for Website owners. You might learn something.
33. Find quality and relevant blogs and leave a comment (with a link back to your site of course).
34. Don’t pay people to submit your site to search engines. It’s a waste of money and can be very very bad for your business.
35.
YouTube and
Google Video are excellent portals on which to launch a viral campaign.
36. Offer a FREE eBook - it is an excellent way to generate word-of-mouth about your site.
37. If you sell products that are advertised on television by the manufacturer, add “As Seen on TV” to your site!
38. Avoid all proprietary technologies like Java, Flash and Active X.
39. Put downloadable content on your site, but make sure it’s not manufacturer specific - so mp3 rather than wma like
www.goldendiscs.ie .
40. Use a Content Management System that allows you manage your SEO Search Engine Optimisation. Don’t pay someone to do it.
41. Contribute to related subject areas on Wikipedia. Ask bloggers and other Web site owners to review your site and/or products.
42. Have user friendly page names – use a CMS that allows you create such pages.
43. If you must have a Flash homepage, make sure you have a “Skip Intro” link, but preferably avoid it as Google ignores.
44. Tell your local papers about your new site. They want stories and you may well even get a picture published.
45 Become a leading authority on your chosen subject – this is a great way to rank top
46. Have a link from your website creator and have links to your Clients, Partners and local Networking Groups.
47. Make sure you use relevant words in your SEO and check the Google keyword tool to see which terms people are searching.
48. Add hyperlinks from your Home page content to go to relevant interior pages.
49. Create a useful and interesting Blog – then keep it current.
50. Edit your website regularly and have an Analytics account to help you stay up to date.
51. Write an introduction and submit it to share sites like
Digg.
52. Write an introduction and submit it to share sites like
Reddit
53. Write an introduction and submit it to share sites like
Now Public
54. Write an introduction and submit it to share sites like Delicious.
55. Create a
Yahoo Group in the niche your site sits.
56. Create a
MySpace account, use it publicise your site.
57. Conduct a survey. This is an excellent way to generate offline publicity.
58. Place a free ad for your company on
Gumtree.
59. Join LinkedIn and sign up to some useful groups, make posts or answer some questions.
60. Sign up with an affiliate programme to sell your product, or if you’re a publisher, make some cash!
61. Create a FaceBook page and use it publicise your site
62. Create a Twitter account and use it publicise your site
63. Sign up to local Networking Groups such as BNI to promote your site and service
64. Remember that inbound links are the currency of the Web so try to get some legitimately
65. Add Livery to your vehicles to advertise your url
66. Do a FREE article giving industry advice for your local Free Sheet newspaper
Once you have invested in a website, you should make it pay you back a return, so that you can save money on other forms of one off advertising. You can measure the success of your web advertising in a way that you cannot do with traditional forms of media. Work that site or get someone to do it for you. Use these tips as best you can if they are relevant to your business. Remember that when you invest in a good CMS Content Management System you are effectively making that money and time produce results in the long term, because it will continue to work long after the newspaper has been recycled or the TV advert is over. It is less an expenditure than a good use of capital reserves and each penny or minute spent increases the intrinsic value of your site.