What are the basic questions you should ask yourself before creating a web presence.
What is your business ?
Do you actually need a website ?
What do you want to achieve ?
Do you understand what is required ?
Will you commit the resources and time ?
What are your options based on required resources, including technology and your ability to use it ?
Who is your market ?
Do they use the web and why ?
Would your customers benefit from your web presence and why ?
What will make you different from other suppliers ?
Will your audience interact with you ?
Why and How will they do so ?
Will you use Social Media ? Why ? Who will manage this on your behalf ?
Who else does what you do or offers what you offer ? How do they use the Web ? How do they use Social Media ?
Will you need or use Google Adwords ?
Do you really understand and accept that creating a web presence takes time and resources to build and then to manage on an ongoing basis ?
How will you measure the success of your online presence ?