Google Keyword Tool explanation

Google Analytics: Visitors Overview for your perusal. You should have received this grom your Google account – if not do check it out.

When you get a chance, have a look and see if your website contains all the correct terms and has enough content. It is a difficult area as people may not know what to search to find you, so you need to work out what potential clients search in order to add this to your website.

There is a free tool http://www.harvardinnovations.com/KnowledgeBase/SearchEngineOptimisation/GoogleKeywordTool   where you can check what people search by number to see if the words or terms that you consider important are actually being searched. This will allow you refine or add to your content.
As a company in a niche market the website should be a great tool for you to get Clients and to look professional to anyone who Googles you. It is not about numbers, but rather just that the right potential Clients do find you. Try searching using the terms and see which companies come up in search. This will help you see who is getting it right and we can use that information to make your site better.

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